Zowie is BenQ's e-sports arena booking platform, newly launched when I joined the team. I ran mixed-methods research to evaluate the booking experience and turned what I found into wireframes that shipped.
What this showsMixed-methods research, cross-functional collaboration, wireframing
Ran mixed-methods user research, including survey design and interviews, to evaluate the newly launched Zowie e-sports arena booking platform
Turned research data into actionable design insights through reports, helping cross-functional teams align on the booking funnel's critical pain points
Designed high-fidelity wireframes and optimized navigation structures for the service booking flow
Contributed to a 15% increase in product sales by improving the efficiency of that flow
More on this one is on the way
I'm still pulling together the specific research artifacts, wireframes, and before-and-after comparisons to walk through this project properly. Check back soon 🙂.