Selected Work
Different strengths for different roles: product thinking, UI craft, research, evaluation, and the systems underneath them. Filter by what you're hiring for.
01
Map & Moment
A team's mid-fi prototype, taken solo into a high-fidelity redesign anchored by a full design system: tokens, type scale, color aliases, and components.
02
Foodie Match
A full design-thinking cycle, from 8 interviews and journey maps to usability testing, to fix decision fatigue when choosing where to eat.
03
UofT Study Room Booking Portal Redesign
Fixing a real, in-use system: heuristic evaluation and A/B testing with 16 users cut task time by 53.8 seconds.
04
Evaluating Trip.com
A six-participant usability study on Trip.com's cluttered booking flow, moderated solo and coded into a severity-ranked set of findings for the team's final evaluation report.
05
Understanding Online Shopping Behaviour
Eight semi-structured interviews on why people buy clothes they don't need. I helped design the study, moderated two sessions, and built the shared codebook.
06
SnapBuy
A solo end-to-end project, from problem framing to UI craft, designing a distraction-free mobile shopping flow.